Google is the giant of search engines. It is estimated that 85% of the search engine market has been cornered by Google Stats suggest that Google caters to around 12 billion searches every month and 1.17 billion unique searchers per month. That indicates every month a third of those that have access to the internet decide to use Google for one reason or another. It all boils down to the simple fact that Google is the unstoppable, unquestionable all knowing force of our era!
It is thus on this platform that paid advertising proves to be an effective tool. With never a lack for visitors, your ads will be most visible here. The crowd is large indeed. Targeted advertising, pay-per-click(PPC) and ad rank together form the amalgam called Google AdWords. For search engine marketing, Google Adwords are the shrine to before which one kneels. It is an elegant name for paid advertising, as given by Google for itself and its advertisers.
Google Ad Ranking
Before we proceed further one need to understand the concept of ranking of ads. The higher the rank the better the ad These rankings are given for specific keywords related to which you wish to display your ads. The quality and format of the ad, the content of the landing page of your website the expected click-through rate(CTC means the number of people expected to click on your advertisement) and the bid you place for the ad all are taken into consideration and thus your ad is ranked. These ranking actually dictate what you will have to pay to Adwards for click received. So all it means is that you might have made the highest bid but your ad will might still be ranked low enough to not be displayed on the first result page…
Steps To Build A Campaign
Multiple guides and videos are available to get you started though we are going to delve into a bit more detail to help you get along your way.
1) Create An Account:
Google requires you to create a separate account to enroll in the AdWords format.
2) Choose A Budget:
The first thing to decide is how much you are willing to pay for your campaign. An initial limit can be set which can be modified later depending on the results obtained. Since the format is that of paying Google for every click you receive setting a budget is necessary as Google will remove the ad as soon as the limit is reached.
3) Write Your Ad:
The next step is to write your ad. It is important to choose a good format as it affects your ad ‘ranking’. Ads having direct relation to a potential user query will be given high consideration. Opt to display ongoing schemes and offers in your ads. Also, clearly state and detail what the ad entails. One can also give location and number for customer to contact, especially on the mobile website.
5) Observe The Results:
The result of the campaign thus begun should be observed closely and any changes should be made accordingly. The greatest, quoted, advantage of digital marketing come to the fore in this situation. Dynamic changes are made possible to ensure the maximum possible benefits. These results will also tell you how to better design your campaign the next time around.
The above is but the beginning and there are many more things to tackle and set up. These 5 steps shall however set the ball rolling…